HOW IT WORKS.
THE F.L.O.W. METHOD
Great sound isn’t a playlist. It’s a system. We combine knowledge of music with branding and consumer behavior to define, refine, and pinpoint the vibe that fits your vibe and connects with your brand and customers.
F
FEEL
Mood
The emotional tone of your space. Warm? Uplifting?
We’ll ask.
Should the emotional tone lean warm or moody?
L
LEVEL
Energy & tempo
How your space moves. Is it relaxed? Or fast-moving?
We’ll ask.
When someone walks in to your business, how should they feel?
O
ORDER
Time of day
Our curation is designed with your businesses drive periods in mind.
We’ll ask.
We understand your morning crowds feel differently throughout the day. Tell us about them.
W
WATCH
Understand
Create and analyze. Let’s see what works to meet business goals.
We’ll ask.
What would tell you the music is working? Longer stays? More regulars? Let’s discuss.
FEEL & LEVEL, IN PRACTICE.
MAPPING THE MOOD.
We map your space to align the music selection with the right energy and emotion to match how you want your customers to feel.
↑ Energy (chill to charged)
BOLD
Driving, edgy, confident
Cocktail bar after 10 or streetwear shopMOODY
Intimage, reflective, after dark
Wine bar, candlelit dinner, gallery
ELECTRIC
Upbeat, bright, celebratory
Brunch rush, fitness studio, launch partyEASY
Relaxed, warm, sunny
Morning cafe, boutique browsing, spa
Feel → (deep to bright)
ORDER & WATCH, IN PRACTICE.
YOUR DAY, IN TEMPO.
Sound scheduling to meet your business needs throughout the day and season. We will discuss and analyze on an ongoing basis to get your perfect mix to satisfy your business goals.
8am - 12pm
Morning
72-90 BPM
Gentle wake-up, minimal vocals.
12pm - 4pm
Afternoon
92-108 BPM
Steady, midday.
4pm - 9m
Evening
104-120 BPM
Afterwork-lift.
After 9pm
Late Night
112-128 BPM
Social, conversational energy.
SOUND YOU CAN MEASURE.
We help setup a baseline and agree on what the success your brand’s sound and flow will achieve upfront. Then, as we rollout the music, we work collaboratively with you to capture a form of a measurement against the goals. Part art, part science.
THE PROCESS.
FROM FIRST LISTEN TO ONGOING FLOW.
01
DISCOVERY.
We walk through our discovery guide together; your brand and customers, your space, zones, and taste.
02
SOUND PROFILE.
The F.L.O.W tool helps us map out your needs and goals. This is foundation of your sound brand.
03
SETUP.
We use the background music license compliant platform to design schedules, curate the playlists, and provide you with a walkthrough of the day to day music operations.
04
ONGOING FLOW.
We remotely manage your sound and control the knobs and wheels of steel on sound schedules and messages. Customers can also request to receive updates, reviews and necessary modifications.